No Logo Video
Naomi Klein who is a Canadian activist and a journalist explains and tells us in her book No Logo:
She analyzes how branded goods, such as Tommy Hilfiger and Nike turn out to be valued and admired symbols around the world.
Klein’s argument is that:
globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.
In No Logo, she uses a great number of media examples. The book demonstrates:
No Logo draws the reader’s attention to the democratic resistance taking place everywhere in the world in order to:
You can watch here an introduction to Naomi Klein’s No Logo where you can also read the documentary script as text.